In Practice
Notes from the work.
Things worth writing down that came out of building real websites and systems — what tends to go wrong, what actually moves the needle, and how projects run when they run well. No trend pieces.
Your website gets visits but no enquiries. Here's where it usually goes wrong.
Traffic without enquiries is rarely a traffic problem. A practical look at the things that quietly stop a small business website converting — and what to check first.
Read it
When a website isn't enough
Some businesses don't need a better website — they need the website to do a job. How to tell which one you are, using two real builds as examples.
What you actually need ready before a website build starts
The honest reason website projects run late is rarely the build — it's waiting on content. Here's what to have ready, and what genuinely doesn't matter yet.
Rather have it looked at directly?
A Free Website Review applies all of this to your site specifically — what’s working, what isn’t, and what to do first.