In Practice
Notes from the work.
Things worth writing down that came out of building real websites and systems — what tends to go wrong, what actually moves the needle, and how projects run when they run well. No trend pieces.
Should a tradesperson put prices on their website?
When publishing prices wins you work, when it costs you work, and the middle path most trades actually need — with three live Scottish trade sites as the evidence.
Read itOne page per town: how a local business gets found everywhere it works
Why a business that serves twenty towns needs twenty pages, why most area pages fail, and what a good one contains — from two Scottish sites with 37 of them between them.
How we sign clients online — and why we built it ourselves.
The proposal-to-deposit system this studio runs on: a link the client ticks and signs on their phone, a branded PDF to both inboxes, the deposit paid by card. What it does, what it deliberately doesn't, and why we didn't just subscribe to DocuSign.
How much does a website cost in Scotland?
Real numbers for what a small-business website costs in Scotland in 2026 — published prices, the costs people forget, and the questions worth asking anyone.
Your website gets visits but no enquiries. Here's where it usually goes wrong.
Traffic without enquiries is rarely a traffic problem. The things that quietly stop a small business website converting — and what to check first.
When a website isn't enough
Some businesses don't need a better website — they need the website to do a job. How to tell which one you are, using two real builds as examples.
What you actually need ready before a website build starts
The honest reason website projects run late is rarely the build — it's waiting on content. Here's what to have ready, and what genuinely doesn't matter yet.
Rather have it looked at directly?
A Free Website Review applies all of this to your site specifically — what’s working, what isn’t, and what to do first.