Client Project — Local Service Website + Area SEO
Avram Metals
A photo and a postcode → a straight answer → the van. Built so the people searching for “scrap metal collection” in each town find the page written for them.
Avram Metals is a family-run scrap metal collection business in Govan: collection only, free for standard scrap, every job handled by the person who answers the phone. A SEPA-registered waste carrier with a 4.9 Google rating from 240 reviews, as shown on the site. The website’s job was to be found by the exact person with a boiler on the pavement — in whichever town they are standing — and to turn that search into a text with a photo and a postcode.
Interactive
Explore the site
Twenty-nine pages, built so a search from any town or about any item lands on something written for it. Pick a part of the site to see it.
- 29
- pages, all hand-written
- 9
- item pages
- 7
- area pages
- 35
- photographed collections
The challenge
Scrap collection is searched for by town and by item: “scrap metal collection East Kilbride”, “will you take a cast iron bath”. A single brochure page cannot answer either. The site had to hold a page for every item collected and every area served, each one written with real detail rather than a town name swapped into a template — and it had to make the next step a photo, not a form.
What we built
A page for every item
Nine item pages — boilers and cylinders, radiators, appliances, gates and railings, copper, aluminium, steel and iron, cables, machinery — each with what is and isn’t taken, so “will you take…?” is answered before the phone rings.
A page for every town
Seven area pages, each written for that place: the housing stock, the access, the industrial estates, the jobs typical there. East Kilbride’s page talks about cul-de-sacs and the Kelvin estate; the West End’s about tenement stairs.
Real collections as proof
Thirty-five photographed jobs, taken by Avram on the day, filed by category and dated. No stock imagery anywhere on the site — the homepage says so, and the pages back it up.
Photo and postcode, then a call back
The request form asks for the two things that let Avram give an honest answer — a postcode and up to five phone photos — and promises a call or text back. Everywhere else, the number is one tap away.
Key user journeys
Heating engineer with an old system on the pavement
Search “scrap metal collection Hamilton” → the Hamilton page → Request a collection → postcode, a photo of the boiler and radiators → a text back with a time
Office manager after a strip-out
Commercial collection page → who it is for, what is taken, how it fits around trading hours → the real strip-out jobs below it → one call
Key capabilities
- Nine item pages and seven area pages, each with its own detail, all reachable in two taps
- Collection request with up to five photo uploads and a call-back promise
- SEPA registration number and expiry shown, not just claimed
- Local-business structured data with every served area listed for search engines
- Thirty-five dated, categorised collection photographs — the proof section writes itself
Visual walkthrough
One of the nine item pages. Panel, cast iron, column, towel rail: what is taken, what to do about the water in them, and the collections where radiators actually featured. The page answers the question before the call.
Technical approach
- Hand-built, statically rendered pages on a keyword domain — fast on a phone at the kerb, which is where the customer is.
- Local-business structured data naming the business, its number and every area it serves, so search engines read the service area the same way a person does.
- Item, area and service pages cross-linked in both directions: an area page shows what is commonly collected there, an item page shows where it is collected.
- One-tap call and text from every page; the form is for people who would rather write it down.
What this demonstrates
Local SEO done by hand: a business that is searched for by town and by item, given a page for each — every one written from real jobs and real photographs. The same trades playbook as Argyll Roofing and Block & Bolt, with the location work on top.
More work
Three more, all live.
Bilingual B2B Manufacturing Website
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Bilingual Website + Online Enrolment
Азбукарче Bulgarian School
A bilingual website for Glasgow's first Bulgarian school — enrolment, news and school life in two languages.
Multi-role Web Application + Internal System + PWA
Азбукарче Electronic Diary
A real, installable school system for a Bulgarian community school in Glasgow.
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